www.scoopcharlotte.com and sister site www.scoopthelake.com are hyper-local advertorial websites devoted to keeping Charlotte women up to the minute on the local shopping scene. scoopcharlotte is the premier platform for the area’s retailers & businesses to market to women in Charlotte aged 20 to 65 who have the income to be avid consumers of fashion, beauty, home & garden, bridal and maternity. Named “Best Shopping Blog of the Year” in 2010, scoopcharlotte.com offers you a unique opportunity to position your business each week to thousands of discriminating local buyers.
www.scoopcharlotte.com is updated with daily breaking store info and sends a free weekly email blast to subscribers every Monday & Thursday mornings. In addition, scoopcharlotte tweets, pins and facebooks af least 15-20 times each week. scoopcharlotte has a strong presence across all online communication tools and delivers across ages, neighborhoods, lifestyles and lifestages.
Updates to the site and social media are daily throughout the week.
Email updates to subscribers are Monday & Thursday mornings.
what’s the scoop on scoop?
People like to say that time is money. At scoopcharlotte.com, time is important…but really, only money is money. scoopcharlotte.com is where you’ll find the best buys each week in Charlotte without having to drive around town and without guessing who’s got what, where.
New news each week about sales, promotions, new shipments, new designers, trunk shows, store events, etc.. With features like what’s going on by neighborhood and what’s happening on the web. Even job opportunities at the stores so you can earn some extra $$ to buy more stuff you probably don’t need.
the info posted on the site
We’re just going to be upfront about this. People pay us to talk about what they are up to. We do not charge a subscription fee to our thousands of readers. We make our money as a marketing and promotional tool for local business to reach and target these readers.
99% of what you see on scoopcharlotte.com is paid promotion and “advertorial.” You can call it paid editorial, advertising, marketing, or barter. Most publications and blogs have some form of pay for play - whether it’s loosely held, unspoken or formalized. We at scoopcharlotte.com are putting it right out there. There is no way for us to do what we do without somebody paying something. As much as we love to help you shop and communicate to shoppers, we do not have non-profit status! (Saving the world, one shoe at a time……)
We are still picky about our clients. We write up businesses we like, and that we think our readers will like. We charge as little as $100 for this, and we think we provide an excellent service at an excellent price. We consider ourselves a local resource for information; we are reporting what’s out there each week. We are not endorsing any particular business or product – we’re just telling you who’s got what going on. If we do endorse a product, we will tell you whether we received any compensation for the article, but we don’t usually do this type of writing. The bloggers already own that turf, and they guard it jealously!
Scoopcharlotte is also compensated by a supportive group of sponsoring stores, who help us make the mortgage payment each and every month. And we thank them! Please know that we vet our sponsoring stores carefully to be certain they will appeal to our readers. Sponsoring stores are identified in their store recap in The Neighborhood Scoop. We hope you will shop these stores and thank them for helping bring the scoop to Charlotte every week.
scoop in the news…..