Founded in 2009 and led by digital media veterans, Scoop serves as the secret weapon for high-growth brands to reach 100,000 Charlotte tastemakers.
Coverage: Our team is obsessed with real estate, shopping, health & wellness, things to do, food & drink, and travel. Scoop is not a scaled, general interest publication. We’re an intentionally focused publication that skews luxury and female.
Reach: 13,500 newsletter subscribers. 85,000 Instagram followers. 16,000 Facebook followers. 25,000 monthly site visits.
Tastemakers: Over 75% of readers have a household income over $100K. 85% female, 15% male.
Advertising: Scoop is led by award winning editor Brianna Crane and media entrepreneur Ted Williams, who founded Charlotte Agenda (now Axios Charlotte) and scaled the concept to 30 cities across the U.S. before being acquired by Cox.
We love local advertising. We care deeply. Ad products include the following👇
- Event listings. $300 per post. Distributed across site, newsletter, and social.
- Directory listing. $300 per year. Distributed across site, newsletter, and social.
- Campaigns. Perfect for grand openings, big events, deals, and product announcements.
- Megaphone Lite. $2,500. Web story and Instagram story.
- Megaphone. $3,500. Web story, newsletter secondary ad, Instagram main feed giveaway, Instagram story, Facebook post.
- Megaphone Pro. $4,500. Dedicated newsletter, web story, newsletter secondary ad, Instagram main feed giveaway, Instagram story, Facebook post.
- Packs. Perfect for brands who want specific a channel.
- Newsletter 3-pack. $2,000. Newsletter secondary ad units.
- Instagram 3-pack. $3,000. Main feed sponsored posts.
- Web story 3-pack. $4,500. Brand articles on the site.
- Custom Annual Partnerships. Range from $20,000 to $50,000. Custom programs include exclusive units across all channels. Limited to 8 seats (only 1 seat remaining).
Pricing: Due to 2026 audience growth, ad product pricing will increase starting in Q4 2026. Lock in rates now.
You’re in good company! Charlotte’s buzziest brands work with Scoop.
Get in touch: We promise not to be annoying and sales-y. Fill out form below and we’ll be in touch within 48 hours👇