It’s simple. Our tagline says it all.
We’re here to tell you What A Girl Needs To Know This Week.

We do the digging and the research, sift through and vet the local options, and curate the local news daily.  Then we deliver it to you however you like to get it…on the web, via email, or in your chosen social media.

We’re not for every girl, and we’re not global.  We’re focused on our markets, and we’re focused on the local “boutique” lifestyle.  So if you’re the kind of person who likes shopping a boutique, with the intimacy, personal touch & quality you find in a boutique shop, then scoop is for you.  We find the “boutique” style businesses around town, vet them, and present the options & news to you daily.


what’s the scoop on scoop?

www.scoopcharlotte.com and sister site www.scoopthelake.com are hyper-local advertorial websites devoted to keeping local women up to the minute on their local scene.  We reach over 20,000 local women each month with the latest news in shopping, fashion, beauty, dining, decor, fitness, health & more.

scoopcharlotte is the premier platform for area retailers & businesses to market to women in Charlotte aged 20 to 65 who have the income to be avid consumers of fashion, beauty, home & garden, travel, dining, fitness & health.  Named “Best Style/Shopping Blog” and “Best Health/Fitness Blog” in 2014, scoopcharlotte.com offers you a unique opportunity to position your business each week to thousands of discriminating local buyers.

www.scoopcharlotte.com is updated with daily breaking store info and sends a free weekly email blast to subscribers every Monday & Thursday mornings.  In addition, scoopcharlotte tweets, pins, instagrams and facebooks to a combined 15,000 followers daily.   We’ve cultivated a strong presence across all online communication tools to deliver across ages, neighborhoods, lifestyles and lifestages.

Updates to the site and social media are daily throughout the week.

Email updates to subscribers are Monday & Thursday mornings.

Editorial Policies:

We’re just going to be upfront about this.  People pay us to talk about what they are up to.  We do not charge a subscription fee to our thousands of readers.  We make our money as a marketing and promotional tool for local business to reach and target these readers.

99% of what you see on scoopcharlotte.com is paid promotion and “advertorial.”  You can call it paid editorial, native advertising, content marketing, or barter.   Most publications and blogs have some form of pay for play  – whether it’s loosely held, unspoken or formalized.  We at scoopcharlotte.com are putting it right out there.  There is no way for us to do what we do without somebody paying something.  As much as we love to help women patronize local business, we do not have non-profit status.  (Saving the world, one shoe at a time……)

We are still picky about our clients.  We only promote businesses we like, and that we think our readers will like.  We charge as little as $250 for this, and we provide an excellent service at an excellent price.  We consider ourselves a local resource for information; we are reporting what’s out there each week.  We are not endorsing any particular business or product – we’re just telling our local followers who’s got what going on each week.