Over the past few years, we’ve seen South End turn into one of the hottest neighborhoods in CLT. Every day it seems more and more businesses are “coming soon”, especially at the new expanded Atherton Mill. While several new shops, restaurants, and beauty spots opened late last year, there are more on the way. We know it’s hard to keep up with all the changes so we stopped by to get the scoop. Consider this comprehensive list of new and old places your 2020 guide to Atherton Mill.


Society Social

Society Social designs and produces small but edited collections of unique and colorful furniture built in-house. CLT is home to Society Social’s first retail store.

Madewell Denim Edit


photos via @sephora


The Golden Carrot

The Golden Carrot carries a carefully curated selection of fine jewelry and unique treasures, all handmade by independent designers.


Uniquities carries a curated selection of top designers and trends, and is widely known for their denim selection. 

West Elm


Bonobos was started to solve two basic problems: most guys’ clothing doesn’t fit well, and shopping for it is a real drag. Their solution? A full line of better-fitting menswear, all available online, and all designed with one purpose in mind: to make you look awesome.

photo via @bonobos

Boem – Coming Soon!

BOEM – you may know it from Morrison Shops ~ offers Spell & the Gypsy Collective, Blue Life, Free People, Misa, Z Supply, Wooden Ships, Rails, Current Air, Vintage Havana, Daydreamer, MINKPINK, THML, Olivaceous, Chaser + MANY more brands.

photos via @shopboem

Las Olas – NOW OPEN

Swimwear and beachy vibes out of Charleston SC.

photos via @shopLasOlas


Free People

photos via @freepeople

Warby Parker

photos via @warbyparker


Explore the curated collection of designer bridesmaid dresses and connect with a complimentary Brideside Style Consultant.

photos via @brideside

Alton Lane

Alton Lane offers premium custom clothing for men. Choose from a carefully curated selection of fine Egyptian and Swiss cotton, pure imported wools and luxurious cashmere. Available by private appointment.

Eat & Drink


CAVA celebrates the flavors of traditional Greek and Mediterranean cooking in a casual modern setting.


Pastas, housemade salumi and cured sausages fill the restaurant’s menu, which can be enjoyed family-style or à la carte. Indaco offers lunch service, in addition to dinner, every day from 11 a.m. to 2:30 p.m. 

Not Just Coffee

Not Just Coffee offers a full spectrum of brewing opportunities – from pour-overs to siphon pots to finely executed espresso beverages.
NJC will be closed February 24-28 for renovations. They will be expanding their space to better serve their customers.

The Eagle Food & Beer Hall – Coming Soon!

The Eagle, Food and Beer Hall is a Cincinnati-based casual eatery that celebrates straightforward, American fare; 100 different beers; and the sounds of blues music.

Trolley Barn Fermentory – Coming Soon!

What you need to know: This will be Legion Brewing’s fourth location but the first of this concept. Trolley Barn Fermentory, opening in 2020, will include indoor and outdoor seating as well as a second-floor mezzanine and patio with views of uptown.

concept photo via Atherton Mill & Market

Vin Master

Vin master offers a rotating menu of fabulous wines. Be sure to stop by Vin Master every Wednesday for 50% off wine night.

Big Ben British Pub

Charlotte’s only authentic British Pub and Restaurant. They offer British classics, weekend breakfast and live music every Friday and Saturday.

photo via @bigbenpubclt

Living Kitchen

At Living Kitchen, the food prepared is a labor of love. Everything made is 100% made from scratch using all organic ingredients.


O-Ku celebrates authentic Asian cuisine with a southern approach with a menu that focuses on unique ingredients and sophisticated presentations.

Savory Spice Shop

Savory Spice Shop offers 400 fresh ground herbs and spices, 140 hand-blended seasonings, organic selections, extracts, and gift sets.

Everything Else

Barry’s Bootcamp – New!

Barry’s is the original boutique lifestyle brand that innovated group fitness by creating an immersive and transformative full-body workout experience.


What you need to know: Through the month of February, buy 2 blowouts, get your 3rd 50% off.


Arrow is a mid-tier barbershop concept – more personality than generic chains, better value than high-end salons. Arrow offers cuts, buzzes and straight-razor shaves to men, women, and kids of all ages, and offers a free beer for those of age, a lollipop for those under. 
Get your first cut free when you sign up for their newsletter.


OVME’s services are designed to provide unique treatment plans for each patient. OVME offers a curated selection of medical cosmetic/wellness services.

Sola Salon

Sola Salons is a re-invention of the traditional salon as we know it today.

Atherton Market

Atherton Farmers Market is a community hub in the South End neighborhood showcasing the best that the Piedmont region has to offer every Saturday from small local farms and artisans. 

Bookout Blooms

Bookout Blooms has been a Charlotte favorite since 2015. They sell cut flowers, and is also a full-service floral boutique, specializing in wedding florals, corporate events and more.