The New Orangetheory Fitness Studio is Now Open in MIDTOWN.

Kicking off with a Grand Opening Party Friday evening, 8/24 and open for business on Saturday, 8/25 the OTF Midtown studio is located in the Kings Point Shopping Center at 601 South Kings Drive in Midtown. (That’s the same center as Mama Ricotta’s ~ you can’t miss Orangetheory’s big orange awnings)  đź™‚

With 5 studios in CLT and 10 total now open in Western North Carolina,  NC loves Orangetheory and OTF loves NC. Per local franchisee and Orangetheory Fitness Regional Developer Jay Thomas, the brand will continue to target the Charlotte area for expansion. 

“We are passionate about health and wellness and are excited to bring Orangetheory Fitness to Midtown.  We are proud that the Queen City holds the 999th franchise license sold” said Thomas.  “Orangetheory has been voted “The Best Of The City: Best Group Fitness Studio” for two consecutive years and we look forward to giving Charlotte more ways to get into the Orange Zone.  “We can’t wait for Charlotte – Midtown residents to become part the Orangetheory family and start seeing results from the science-backed, high-energy workout, regardless of fitness level.”

Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and is now one of the world’s top fitness franchises, with more than 1,000 studios in 49 states and 18 countries. The 60-minute, five zone heart-rate monitored interval training concept combines a unique trifecta of science, coaching, and technology. Scoop followers and OTF members swear by this workout~ you can read more here and here.

Exclusively from Us to You

For the month of September, scoop fans will receive a special scoopcharlotte VIP GIFT PACKAGE when you purchase an Elite or Premier membership. Your scoop VIP GWP includes a discounted Heart Rate monitor (OTbeat Core only), complimentary drawstring bag, OTF water bottle and towel to get you started.​​ Just be sure to tell them scoop sent you when you sign up. 

For more information on the Midtown Orangetheory Fitness and membership packages, please call 704.412.9612. More information on Orangetheory Fitness is available on Orangetheory’s website and you can follow Orangetheory Fitness on Facebook, Twitter and Instagram for their latest news. 


About Orangetheory
Orangetheory® ( makes it simple to get more life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the ‘Orange Effect’ – whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory has 1,000 studios in 49 U.S. states and 18 countries and was ranked #60 in Inc. magazine’s Fastest Growing Private Companies List. Visit for area developer and franchise opportunities.



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