High-powered execs all across the country are tapping into witchcraft to guide their business strategy, from astrology to tarot to spiritual coaching.
Spurring the trend: We are inundated with data, and the recent resurgence in these ancient practices feels like a return to trusting your gut—or at least letting intuition have a seat at the table.
- I went down the rabbit hole with this Goop article, and this line sums it up: “Intuition has historically been treated as unserious, particularly when women use it, and I think there is a real hunger to reclaim it without abandoning intelligence or practical judgment.”
I wouldn’t say this conversation is happening loudly in Charlotte—roughly half our audience is pretty opposed to dabbling in witchy things—but there’s a growingly detectable undercurrent in certain entrepreneurial crowds.
- For instance, many months ago I met with another business owner who told me I had to meet her business witch. And several of you have your tools and tricks for finding patterns or answers.
Notable Scoop polls replies:
- “I use a numerologist. Highly recommend. My lady does Jennifer Anniston and Sandy Bullock!”
- “I love it! Sometimes if I’m on the fence about something, I’ll seek these things out and see what they say. I don’t make decisions based on what I’m told, but I use it as another piece of evidence to contribute to my decision. It’s been surprisingly helpful and supportive, even if it’s only a placebo!”
- “Highly rec Black Moon Co aura photography! really cool experience and read back from the owner who is so sweet.”
- “When I lived in LA, I saw a woman that read cards and every few years or so I see a medium also in California. I look at it as entertainment, but it is interesting how accurate they can be.”
Bottom line: I am fascinated with the secret habits of high-achievers and ways to sharpen your intuition.
