Scoop serves as the secret weapon for high-growth brands to reach Charlotte tastemakers.
Founded in 2009, Scoop is the go-to guide for Charlotte tastemakers. Our team is obsessed with real estate, shopping, fitness & health, interior design, travel, beauty, style, and careers. Scoop is not a scaled, general interest publication. We’re laser focused.
- Reach. 10,300 newsletter subscribers. 83,000 Instagram followers. 16,000 Facebook followers. 40,000 monthly site visits.
- Tastemakers. Over 75% of readers have a household income over $100K. 85% female, 15% male.
Advertising: Scoop is led by Brianna Crane and investor Ted Williams, who founded Charlotte Agenda (now Axios Charlotte) and scaled the concept to 30 cities across the U.S. We love advertising and we care deeply. Ad products include the following.
- Event listings. $300 per post. Distributed across site, newsletter, and social.
- Megaphone Lite. $3,000. Web story and IG story.
- Megaphone. $4,500. Web story, newsletter secondary ad, IG main feed giveaway, IG story, FB post.
- Megaphone Pro. $6,500. Dedicated newsletter send, web story, newsletter secondary ad, IG main feed giveaway, IG story, and FB post.
- Custom Partnerships. $20,000+. Deep, custom ad programs with exclusive ad units across all channels. Limited, only 1 remaining at this time.
You’re in good company. Charlotte’s buzziest brands work with Scoop.
Get in touch: We’re no-bullshit people and promise not to be annoying and sales-y!