Avoid the madness this Thanksgiving weekend and shop local on Saturday instead.

Small Business Saturday is back and better than ever this year in South End, kicking off at 11am at Atherton Mill Market with Mayor Dan Clodfelter. In addition to highlighting the local brick-and-mortar businesses of South End Charlotte, Small Business Saturday celebrates the power of local Charlotte artisans and entrepreneurs with over 75 pop-up shops and the city’s finest fashion trucks.

Beginning at noon and lasting until 5pm, two trolleys will circulate throughout the heart of South End, going from Atherton Mill to Triple C Brewing Company, the Charlotte Trolley Museum and Unknown Brewing Company, to help you get your holiday shopping done at each of the many shops and vendors. There will also be plenty of free parking available or even better, take the lightrail to the New Bern Station.

Each shopping venue will have music, a food truck, and beverages available for sale. ‘Cause you know, keeping well-nourished and hydrated is key to any successful Holiday Shopping foray.  You’ll need those beer breaks to keep your potassium levels stable after all. 




Why shop South End on Small Business Saturday?

You can park once! The Holiday Trolley will be running throughout the day with stops on Camden Road (South End’s main drag), at Atherton Mill and at a special pop-up shop at Triple C Brewing and Unknown Brewing.

You can shop at unique vendors! Not only can you shop the 200 retailers of South End, 75 unique pop-up shops will be on deck, as well as a number of local fashion trucks. Here’s a short list of some of the shops on board for this year:


Posh Piglet Dress Like A Girl Mobile Boutique
Dirty Mo Long Boards Edia Maps
Libete Honey Burning Oranges
Potts Chocolate Luce Antica
Heavenly Scent Pithy Path and Wood
Pink Daisy Company Avant Garland
Creative Love Zoe Girl Designs
Meshii Skin Genuine Glow Products
MADD Jewels Cluck N Cup
Havok Designs Queen City Bicycles
Muro Jewelry Beer Growler
Electric Orchid Beautiful Idiot Clothing
Pure Stella VelociRacer
Rack Raiders Vintage Cricket Vision Press/ABC Charlotte
37 Stars Handmade By Erin
Jun E Caniel, Inc. All Things Fabulous
Ginger and Juniper The Registry Less Traveled
Boldfoot Socks Daylight Derived
ebjewelry Cheese Creations
Small Keys Lightbeings
704 Shop Carolina Reclaimed
Cannizzaro Sauces Created Beautifully
Inspyerd Designs Queen City Gear
Purple Girl Designs Fundanoodle
CLT Boutique Rise Over Run
Wish We Had Acres

You can find what you need ~ South End has 200 retailers. There will be free maps to every single location and concierges throughout the ‘hood to get you where you need to go.

You can support local ~When you support local, the money stays local. When you shop at a chain, the money goes their home state.

It’s official ~ The Mayor has already proclaimed this day as Small Business Saturday. Local and State Representatives will be kicking things off at Atherton Mill that morning at 11am by reading the proclamation and supporting local.


Look for the deals of the day and other Small Business Saturday details here . Forget the stress of Black Friday. Feel the love on Small Business Saturday.


What is Small Business Saturday? Small Business Saturday is the day after the famous shopping day known as Black Friday (aka the brawl at the mall). Unlike Black Friday, Small Business Saturday offers you the chance to buy unique items while supporting local vendors and the local economy. 



When: SATURDAY, NOVEMBER 28 from 11am until 5pm



These are just a few of the items you might find from local artisans at Small Business Saturday:

Edia Maps

NC BBW Map from Edia Maps


704 crate by Carolina Reclaimed


Handmade Cuff Link by Havok Designs


Soy Candles from Pink Daisy


Handmade jewelry from Eclectic Orchid