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ECJ LUXE are luxurious designer watch boutiques in Miami, Palm Beach and Boca Raton, now opening within Diamonds Direct SouthPark location. For 30+ years, ECJ LUXE has been one of the world’s most sought after destinations for exclusive timepieces, and is synonymous with the place to go for anything and everything premium watch and horology related.
Diamonds Direct has created a destination watch store for ECJ LUXE, attached to their South Park store at 4521 Sharon Rd. It’s a beautiful space, filled with top watch brands, many ~ most ~ that you can’t find here in town or even in the state. Stop by during their Grand Opening this weekend to enjoy complimentary champagne, beer & wine and to check out a few of the premium brands the new ECJ LUXE Diamonds Direct boutique will exclusively represent in North Carolina:
Hublot– Hublot is the hottest watch out now and is very well known for being the official watch of Ferrari, the official timekeepers of the world cup, the official watch of the Miami Heat, LA Lakers, and many other sports teams and organizations worldwide.
Blancpain– Blancpain is the worlds oldest watch brand being established in 1735, Every piece is handmade in their workshops in Le Brassus Switzerland. From developing the first modern dive watch to designing the first automatic wristwatch Blancpain has defined innovation in the watch industry.
Glashutte– Glashutte is the definition of precision German engineering. Taking the finest quality parts and the most precise engineers Glashutte builds a watch beautifully decorated inside and out.
Zenith– Zenith is a fine Swiss manufacturer that has been in business since 1865. They are known for developing some of the finest movements used by some of the highest end watch manufacturers worldwide.
Audemars Piguet– Largely regarded as one of the top three watch brands worldwide Audemars Piguet still builds a very limited number of watches per year and sells only through the most exclusive retailers and boutiques. They developed the first stainless steel luxury watch in the 1970’s and are one of the most sought after watch brands in the world.
BRM– Bernard Richards Manufacturing is the only true French manufacturer and is very tied into racing. With affiliations in formula 1, nascar, and all sorts of other racing organizations BRM takes the concepts of racing and incorporates them into watches.
Graham– George Graham became a watch maker in 1695 and since then Graham has been an active supplier for the Royal Air Force as well as making some of the best chronographs in the world.
Maurice Lacroix– Maurice Lacroix is one of the best values in watches under $7000. Each piece is Swiss made with a Swiss watch movement, a sapphire crystal, and incorporates all the aspects of a super high end luxury watch at a great price.
Perrelet– In 1777 Perrelet invented the automatic winding system used by almost every major watch brand in the world. The watches employ classic elegance and also a modern twist with an emphasis on some of the most decaroted movements as well as a line of turbine style watches.
