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Target Announces Lilly Pulitzer collaboration for spring 2015.

by Susu | January 7, 2015

Yesterday in NYC, fashion editors were invited to a colorful surprise at the Four Seasons Pool Room for Target’s announcement that their next designer collab will be a Lilly Pulitzer collection.

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Available exclusively at all Target stores in the U.S. and on Target.com on April 19, the 250-piece collection includes apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear, travel essentials and more. The limited-edition collection features 15 exclusive prints, created by Lilly Pulitzer artists specifically for this collaboration in a modern interpretation of Lilly’s exuberant prints and patterns.

We snagged a few photos from the Press Event below – and are fingers crossed on the cute beach slingback chairs and the home & entertaining items.   I personally gave up wearing and dating loads of Lilly looks when I left the Kappa house many many moons ago, but I know there are hundreds of scoop fans of all ages for this classic style.  We will keep you 100% in the loop on this one ladies.

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