Diamond’s Direct

Diamond’s Direct

4521 Sharon Road Charlotte, NC 28211


The official jeweler of our Carolina Panthers as well as our Charlotte Knights, DIAMONDS DIRECT won the devoted loyalty of Charlotteans long ago; you simply cannot find better service or a better product. Diamonds Direct is famous for offering America’s largest selection of top designers and certified diamonds, and they remain one of the biggest independent jewelry companies in the country.

Diamonds Direct has been eliminating the middlemen since 1995, and their selection and prices are equal to or better than anywhere else in Charlotte. Because they are a direct diamond importer, Diamonds Direct offers an unmatched value for your purchase, which they also cover with warrantees & reputable guarantees. Like their “Lifetime Upgrade” option, their 30 Day Money Back Guarantee, a Lifetime Cleaning & Tightening policy and a Lifetime Warranty.

It is the goal of the skilled diamond experts at Diamonds Direct to provide the necessary guidance and diamond education to help you selectively make an investment in the right diamond for your lifestyle.

Located in Southpark across from the main entrance to the mall, near Baku.