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advertising & editorial policy

Advertising on www.scoopcharlotte.com will showcase your business or product to thousands of Charlotte’s most discriminating shoppers.  You can be sure these women are currently and frequently purchasing in the Charlotte market, as they have chosen Charlotte’s premier shopping website as a primary resource for information.

www.scoopcharlotte.com has a precisely targeted audience:    Consumers in Charlotte with disposable income who love to shop, love fashion, beauty, and decor, and who get their information online.  Our readers enjoy a deal, value quality and love to be “in the loop.”
www.scoopcharlotte.com is updated with breaking store & fashion info, often daily.  The site is fully updated each Wednesday with a weekly email blast to subscribers every Thursday morning.   In addition, scoopcharlotte tweets and posts messages on facebook an average of 15-20 times each week.

 

Please use “contact” or email me at scoopcharlotte@gmail.com for rates and dates on any one of these or other ad opportunities:

  • Thursday Email Blast Ad Banner
  • Sidebar Ads
  • Scoop Coupon(s)
  • The Scoop Find of the Month
  • The Scoop List


Editorial Policies:

We’re just going to be upfront about this.  We do not charge a subscription fee to our thousands of readers.  We make our money as a marketing and promotional platform for local business to reach and target these readers.

Most of what you see on scoopcharlotte.com is paid promotion and editorial.  You can call it advertorial, paid editorial, advertising, marketing, or barter.   Most publications and blogs have some form of pay for play  - whether it’s loosely held, unspoken or formalized.  We at scoopcharlotte.com are putting it right out there.  There is no way for us to do what we do without somebody paying something.  As much as we love to help you shop and communicate to shoppers, we do not have non-profit status!  (Saving the world, one shoe at a time……)

We write up events and businesses we like, and that we think our readers will like.  We charge as little as $25 for this, and we think we provide an excellent service at an excellent price.  We consider ourselves a local resource for information; we are reporting what’s out there each week.  We are not endorsing any particular business or product – we’re just telling you who’s got what on sale and in store.  If we do endorse a product, we will tell you whether we received any compensation for the article, but we don’t usually do this type of writing.  The beauty bloggers already own that turf, and they guard it jealously!

Scoopcharlotte is also compensated by a supportive group of sponsoring stores, who help us make the mortgage payment each and every month.  And we thank them!   Please know that we vet our sponsoring stores carefully to be certain they will appeal to our readers.  Sponsoring stores are identified in their store recap in The Neighborhood Scoop.  We hope you will shop these stores and thank them for helping bring the scoop to Charlotte every week.